Ronda Rousey The Sole Superstar on the Card

Published on February 19th, 2014 7:53 pm EST

Dana White has called Ronda Rousey the biggest superstar in the UFC. That title will be put to the test this weekend when Ronda Rousey headlines UFC 170: Rousey vs McMann.

UFC 157 drew a decent PPV number, as many people were drawn to the fact that Rousey/Carmouche was the first women's fight in the history of the UFC. There was a tremendous amount of mainstream coverage leading into that fight, and this translated into a decent PPV number (450,000 buys rumored).

Ronda Rousey next made an appearance at UFC 168: Weidman vs Silva 2, where she defeated Miesha Tate via armbar. The PPV drew a huge number (1.1 million buys), but much of that was due to the Anderson Silva vs Chris Weidman rematch. Sure, people were interested in Rousey/Tate, but the majority bought the PPV because of Silva/Weidman 2.

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At UFC 170, Ronda Rousey will be the lone superstar on the card. The UFC initially had an interesting co-main event of Daniel Cormier vs Rashad Evans, but Evans was forced to pull out of the fight due to an injury. Patrick Cummins took Evans' place on the card, and we are left with a significantly less interesting co-main event.

This leaves Ronda Rousey as the main draw for this card. Given Dana White's recent words, you would have to think that anything less than 450,000 buys for this card would be a disappointment. I have a hard time believing that UFC 170 will pull that kind of number, especially given the fact that there is zero heat between Ronda Rousey and Sarah McMann.

The reality is that Sarah McMann will likely pose the greatest challenge to Ronda Rousey so far. However, with the lack of heat between the two fighters and a substandard co-main event, I don't think that many people are going to purchase this card. Maybe I'll end up being wrong, but I don't see it.


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